WP 88 | Best Efficiency Tips for your Business with Michael Ashford, Director of Marketing at The Receptionist

Written By James Marland

Boosting Efficiency in Your Therapy Practice: Insights from Michael Ashford

As a therapist running your own practice, efficiency is paramount. Whether you’re a solo practitioner or managing a group, creating streamlined systems can greatly enhance your effectiveness, reduce stress, and ultimately lead to better client outcomes. In a recent episode of the Wise Practice Podcast, Whitney Owens sat down with Michael Ashford, Director of Marketing at The Receptionist, to discuss practical tips for improving efficiency in therapy practices. Here are some key takeaways from their insightful conversation.

The Importance of Communication and Storytelling

Michael Ashford emphasizes the importance of communication in any business. "The way that we communicate is so deeply important to me," he says. This principle extends to how you manage your practice and interact with clients and staff. Good communication can improve client satisfaction and streamline operations, making your practice more efficient.

Employee Supremacy: Treating Your Team Well

One standout concept Michael introduces is "employee supremacy." He explains, "If we treat our employees first and make decisions based on what will benefit them the most, we feel that's ultimately going to serve the shareholders just as well." This approach can be transformative for therapy practices. By prioritizing your therapists’ well-being, you create a positive work environment that naturally enhances client care and business success.

Efficiency Tips for Solo Practitioners

For solo practitioners, efficiency is crucial as they juggle multiple roles. Michael shares advice from a successful solo practitioner who transitioned to a group practice: "You will not regret investing in the things that help you scale." This means investing in tools and systems that save time and allow you to focus on your core competency—therapy.

Clarity Breaks: Taking Time for Yourself

Burnout is a significant issue in the therapy profession. Michael suggests taking "clarity breaks" to prevent burnout. "Your time is your money, right? But having that opportunity to step away from work, not listen to a podcast, not talk to anybody, just go away with your thoughts can help you process and prioritize tasks." This simple practice can rejuvenate your mind and enhance productivity.

Embracing Imperfection: Overcoming Perfectionism

Michael also addresses the common challenge of perfectionism among therapists. "Letting go and detaching from the expectation that everything has to be perfect before you put it out there can make you more efficient." Whether it's marketing efforts or internal processes, embracing a 'good enough' mindset can help you move forward faster and more effectively.

Leveraging Technology: The Receptionist

One of the most practical ways to improve efficiency is by leveraging technology. Michael discusses The Receptionist, a visitor check-in system that streamlines client intake. "Our system is a visitor check-in system where they walk up to an iPad stand or a kiosk, input their information, and it notifies their therapist that they’re there and ready for their appointment." This reduces interruptions and ensures clients are seen promptly, enhancing both client and therapist satisfaction.

Financial Efficiency: Investing in the Right Tools

Therapists often worry about the costs associated with new tools. However, as Michael points out, investing in efficiency tools can save money in the long run. "Our basic tier is $55 a month, and if you sign up for a year, it drops to $50 a month. This investment can prevent client dissatisfaction and retain more clients, which directly impacts your bottom line."

Practical Implementation

To integrate these efficiency tips into your practice:

  1. Prioritize Communication: Ensure clear and effective communication with clients and staff.

  2. Adopt Employee Supremacy: Treat your team well to foster a positive work environment.

  3. Take Clarity Breaks: Regularly step away from work to clear your mind and prevent burnout.

  4. Embrace Imperfection: Allow yourself to put out 'good enough' work and refine it later.

  5. Leverage Technology: Use tools like The Receptionist to streamline client check-ins and reduce interruptions.

For more detailed insights and to explore The Receptionist's capabilities, visit The Receptionist and consider signing up for their newsletter, "Success in Session," which offers operational tips for running a therapy practice efficiently.

By implementing these strategies, you can create a more efficient, productive, and satisfying practice for both you and your clients.

Thanks to our Sponsor, Practice Solutions

Practice Solutions is offering Wise Practice Podcast listeners a free consultation and 15% off the first three months of billing. Head to www.practicesol.com/wise to schedule a consultation to find out which service is right for you and leave your billing worries behind.

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James Marland
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