Description: In today's digital age, having a strong online presence is essential for any business looking to succeed. A well-designed website is the cornerstone of that online presence, and it has the potential to turn visitors into valuable clients. Creating such websites requires a strategic approach that focuses on engaging users, building trust, and ultimately converting them into paying customers.
Abstract: The purpose of this workshop is to educate counselors on using websites to turn visitors into clients. By combining captivating design, persuasive content, lead generation strategies, trust-building elements, SEO optimization, and mobile-friendliness, businesses can maximize the conversion potential of their websites. A well-crafted website has the power to engage visitors, build trust, and ultimately drive business growth by transforming visitors into loyal, satisfied clients
Presenters: Daniel Fava is the owner of Private Practice Elevation. In 2016 he began a blog called Create My Therapist Website to help therapists learn how to use effective website design and online marketing strategies in their private practice. When his wife first launched her practice back in 2011, it was the standout website he built for her that helped her attract those early clients and get her practice rolling. Not everyone is married to a web designer, so he wanted to help others launch their practices with great websites. Daniel now does that through man modalities including a podcast, company(Private Practice Elevation and his aforementioned blog.
Whitney Owens, LPC, MA is a licensed professional counselor and group practice owner located in Savannah, Georgia. Along with running her practice, she educates clinicians across the nation on growing the clinical acumen and growing their private practice. She hosts a weekly podcast called the Wise Practice Podcast. She has spoken multiple times at the Licensed Professional Counselors Association of Georgia’s annual conference as well as the Maryland Professional Counselors Conference, and training for the Florida Counseling Association. Whitney graduated from Richmont Graduate School in 2010 with a Master in Professional Counseling.
Location: This event will be taking place over Zoom and requires registration to attend.